Mark Martino – Providing Digital Marketing Services Since 2008
Marketing without design is lifeless, and design without marketing is mute” – Von R. Glitschkaz
My name is Mark Martino, “That Marketing Guy” and I want to help you answer these questions about how to build a brand, expand the reach of your company, or even just teach you how to more effectively communicate with your customers. Growing up, I worked in a family small business environment where I worked with my grandparents, parents and even sometimes my younger brother. I have seen the pains that my family’s small businesses has gone through, and also learned from its successes. I can help you and teach you how to market your company more effectively as well as offer suggestions about business practices that would be beneficial to your customers and provide you with customer retainment.
I started off the front page of this site with a quote, one that has significant meaning to me and my personal growth. In high school, long before “That Marketing Guy”, I started a graphic design business called “Martino Designs”, in which I provided graphic design and branding services to startups and small businesses. I knew design was my calling but I was never really sure what I was supposed to do with it. I did a few things right at the time, I had my business on Facebook, Craigslist, attended expo’s where small business owners would be attending and participated in online forums, but I never really found any success, or anything extremely rewarding out of it. When I left for college, I thought I might like to be an automotive designer, and pursued a degree in Mechanical Engineering and even joined the Society of Automotive Engineers. Due to my background in graphic design, I was asked to work as the “marketing” coordinator for the society. Being slightly disappointing in what engineering actually consisted of, and infatuated with my new-found call for marketing, I changed my major, and never looked back! The more I learned about marketing, the more passionate I became about the field. I learned that branding was less about a logo, and more about the atmosphere of a company. I learned how to set goals for advertising, how to determine their profitability, and how to measure their success. Most importantly, I learned that marketing was not just this generic term used to describe advertising or branding or sales, but rather that marketing is the essence of a company, it is the MESSAGE, the PERSONALITY that the company is portraying to their customers, and that design just describes that to them.