What is Organic Advertising?
Organic advertising is advertising that is not a paid placement. This means that you are not paying to randomly show up on the top of Google, or to appear in a sidebar ad on Facebook. This is pure grass roots right time, right place advertising where the best product or service wins.
Social Media Advertising
Social media advertising includes creating an environment that is attractive for your customers to join you in conversation, as well as keeping those customers engaged in your brand by promoting yourself with ads, promotions and discounts. The more attractive the offer or exciting the product, the more likely it will be for others to share with their friends and expand the reach of your message without you having to pay for placement. This also creates word of mouth which generally leads to a higher conversion rate among consumers.
Local Search Marketing
Local search marketing / advertising is similar to the old days of being in the yellow pages. It is a process that ensures that when someone is looking for a product or service in your area that you will be found, and that the customer will be able to make an informed purchasing decision based on their findings.
What is Paid Advertising?
Paid advertising is advertising that is placed depending on the amount you pay for it and the criteria that must be met for it to be displayed (keywords, geographic location, interests, ect.). This placed advertising could include TV, radio, internet radio, search engine ads, social media ads, or even newspaper ads.
Search Engine Paid Advertising
Search engine advertising is an effective way to reach consumers at the exact time and place that they need your service or product. These include ads that appear on the top of the page in Google, Bing and Yahoo. You can use these ads to increase website traffic, receive calls and sales, or even just increase your brand awareness.
Social Media Paid Advertising
Social media advertising is advertising that reaches consumers in a more social setting, which means that they may not be looking for a product or service right now, but it is a great means of raising brand awareness and helping them to make informed decisions about your product or service.
Many large websites sell ads to companies that allow them to feature products and services in their articles, or include a banner ad with your companies information on them. This website sponsorship can help your company reach a niche interest, and and in most cases will allow you to interact with the users of the website for input, market research and more.
What are Advertising Campaigns?
Advertising campaigns are a series of marketing messages that are designed to capture the interest of a consumer through use of frequency, variety and timing.
Multi-Media Advertising Campaigns
Multi-media campaigns consist of using several mediums of communication to effectively reach your ideal customer. The idea is to direct the consumer to a message that invokes them to make a purchase. This could include combining promotional discounts, post cards, social media posts, internet ads, ect. Multi-media advertising campaigns are engineered to your target customer, are time oriented and contain metrics that will allow us to determine their success and failures for future projects.
Event Advertising Campaigns (Twitter)
Event advertising campaigns can consist of several media sources or a single source (such as Twitter) that communicate with consumers about an event happening (sales, trade shows, product launches,ect). These are designed to be extremely time oriented and only last a short period of time.