Many times on this website I talk about coming from a small business and what I learned from working in a small family owned business. It’s no secret that my family owns and operates Bryant’s Towing in Lake City, Florida. 2015 marks the 35th year of being in business for them, so I wanted to really do something special for them to celebrate it, and to help out their business. I knew that I would need to come up with a theme that had a clean design and allowed for a lot of customization that would easily be matched up to the brand. I knew that I would need to work on the search engine optimization, the local optimization, the site speed and setting up all the tools to accurately track and record the success of the new website. Their website can be found at http://www.bryants24hourtowing.com/
The website took a few weeks to complete and we just launched the site over the weekend, and we are already beginning to see flock of incoming organic search traffic. We have begun to run a social media campaign, and plan to move into some new traditional marketing campaigns in the near future. The social media campaign has been successful so far as Bryant’s really has a lot of brand equity built up from being in the same town for 35 years now, and I am sure it will continue to grow. The next step in our campaign is to correct the dozens of wrong business listings that are still remaining on the internet due to an old business address change and some issues with a slight re-brand in recent years. After that we will move into an affiliate stage and begin to start looking for companies in the Lake City area to exchange back-links with.
I’m excited to add another great website to my portfolio, and can’t wait to help their business grow online! If you would like to consult on the success of their website launch, or would like a website of your own, please don’t hesitate to contact me today!
Want to leave congratulate Bryant’s on 35 years in business and the new website? Visit their post at: http://www.bryants24hourtowing.com/news/welcome-new-website/